New Sales Strategy and Workforce Investment

4 September 2024

Smarttech247 Group PLC

("Smarttech247", the "Group" or the "Company")

New Sales Strategy and Workforce Investment

Expansion plans will focus on channel and strategic partnerships with creation of new jobs

Smarttech247 (AIM: S247), a multi-award-winning provider of AI-enhanced cybersecurity services providing automated managed detection and response for a portfolio of international clients, is pleased to announce the launch of a new route to market strategy as part of its wider growth plans supported by an increase in headcount across its key geographical markets over the next 12 months.

This strategic shift will see Smarttech247 place greater emphasis on channel and strategic partnerships to target rapid expansion whilst enhancing customer value across its global customer base. In parallel with this initiative, the Company is also launching its Partnership Programme with incentives designed to empower partners and drive mutual growth, with a key focus on efforts to enhance Smarttech247's sales and service delivery with core strategic partners. Previously, the Company's strategy focused on direct sales to customers but this new strategic shift will allow Smarttech247 to leverage the successful partnerships the Company has curated.

Smarttech247 is already in advanced discussions with leading systems integrators and distributors to bring a range of its cybersecurity solutions, including VisionX MDR and ThreatHub, to a broader market, strengthening the Company's presence in key regions and scale operations to meet the growing global demand. This new programme will provide Smarttech247's partners with the tools, resources and support to help partners maximise revenue potential and deliver value to customers via incentives including financial rewards, co-marketing opportunities and access to training and certifications programmes.

To support this strategy, Smarttech247 has already been building out its platform and expects to increase its headcount further in Ireland and across other key markets over the next 12 months, expanding the Company's operations in technical support, sales, marketing and partner support.

Raluca Saceanu, CEO of Smarttech247, commented:

"This is a potentially transformative moment for Smarttech247. Our new route to market strategy not only should accelerate our growth but also reinforces our commitment to delivering best-in-class cybersecurity solutions to our customers. By creating strategic partnerships and leveraging the expertise of our channel partners, we plan to scale our operations globally whilst continuing to innovate and lead in the cybersecurity industry.

"This increase in headcount also underscores Smarttech247's commitment to investing in talent and infrastructure to achieve its growth ambitions."

*Smarttech247 is a recognised vendor in 2024 Gartner® Market Guide for Managed Detection and Response. 

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About Smarttech247

Smarttech247 is a multi-award winning automated MDR (Managed Detection & Response) company. Its platform is trusted by international organisations and provides threat intelligence with managed detection and response to provide actionable insights, 24/7 threat detection, investigation and response.

The Group's services are geared towards proactive prevention, and it achieves this by utilising the latest technologies, along with an experienced incident response team. In recognition of its innovative technology, Smarttech247 was named by Chambers Ireland InBusiness Recognition Awards as Cyber Security Company of the Year 2023.

Smarttech247's offices are located in Ireland, United Kingdom, Romania, Poland and the USA. The Company was admitted to trading on the London Stock Exchange on 15 December 2022.

For further information please visit www.smarttech247.com

*Gartner disclaimers

Market Guide for Managed Detection and Response, 24 June 2024, Pete Shoard, Andrew Davies, Mitchell Schneider, Angel Berrios, Craig Lawson.

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