AppScatter to offer Bango's 'Marketplace' to its developer clients

App management and data intelligence platform AppScatter Group has signed an agreement with mobile commerce company Bango to grow in-app revenues for its customers, using ‘Bango Marketplace’.

The AIM-traded firm said Bango Marketplace provided app developers with a “unique” way of targeting the small percentage of users who made in-app purchases, which generates the majority of revenues for app developers.

It said app developers that had used those audiences for user acquisition campaigns had more than doubled in-app revenues.

Through the partnership, appScatter said it would offer Bango Marketplace to its app developer customer base, with appScatter developers benefitting from an exclusive offer on high-value audiences of pay-proven users.

“Improving the effectiveness of user acquisition is a key strategy for many of our existing customers, so this partnership with Bango is a strong commitment to our ongoing support for our clients' future commercial success,” said appScatter chief executive officer Philip Marcella.