Be Heard to support Vodafone UK in development and launch of new microsite

Be Heard, a London-based digital marketing services group announced on Thursday its working in conjunction with Vodafone UK on a new microsite called Vodafone Labs.

The project is a centralised hub designed to showcase Vodafone UK's latest technological innovations and act as a platform to attract new talent to Vodafone's digital team.

It will feature "cutting-edge initiatives", including TOBi, the first live chatbot in UK telecommunications, and new voice authentication services which are to be tested alongside Amazon's Alexa products.

Also working on the endeavour will be MMT Digital and agenda21, both of which had previously aided in the deployment of The Lab's microsite on the design, build, SEO and analytics side.

Richard Costa-D'sa, chief growth officer at Be Heard said of the project and partnership: "This project demonstrates perfectly how our Partner companies can work together to help leading brands such as Vodafone showcase their businesses and connect meaningfully with important digital audiences. Our partnership method and agile culture can make the difference to brands wanting to achieve real impact in today's fast-moving digitally-powered world. I believe that drawing together Partners to deliver powerful shared projects like this will be an engine for sustained growth at Be Heard."

The head of digital at Vodafone UK, John Davies added: "The content and messages on our new site represent our big ambition to be a leader across our industry and beyond. Transforming what we deliver and how we deliver is at the centre of Vodafone Labs. Feedback from inside and outside the business has been fantastic and we are looking forward to continuing the story of digital Innovation in Vodafone."

As of BST 0820, Be Heard shares had edged forward 3.30% to 3.10p