Best of the Best's half year revenues jump 30%

Best of the Best, which runs luxury prize competitions, on Tuesday reported a 10.9% increase in half year pre-tax profit to £0.48m, driven by online revenues.

Total revenue jumped 30% to £4.98m in the six months ended 31 October. Online revenue accounted for 66% of overall amount, rising to £3.26m from £1.74m the previous year.

“During the period we have significantly grown our online marketing investment,” said chief executive William Hindmarch. “We continue to test multiple marketing channels to recruit online players to help us to scale the business.”

The company said its weekly car competitions continue to be well received by existing customers and attract new customers at airports and online.

A dividend was not recommended by the board but directors expect to propose one for the full year ending 30 April 2016.

Shares rose 3.75% to 180p at 1552 GMT.