Brave Bison inks deal with Hero Caribbean Premier League

Social media and marketing group Brave Bison has been tapped by the Caribbean's leading cricket organisation to help lead the management of content, channels, rights, monetisation and audience development across YouTube.

Brave Bison and the Hero Caribbean Premier League will work closely together to grow and optimise the latter's YouTube channel, with the company also acting as a consultant on best practices and creative and innovative content strategies.

The AIM-listed group highlighted that Hero CPL will join an already established community of leading sports organisations in its client base, including the Australian Open, US Open and PGA Tour.

Rich Pilcher, Brave Bison's head of sport, said: "We're excited to be partnering with CPL T20 and to be adding one of the premier events in World Cricket to our roster of major global sporting events. We were really impressed by CPL T20's growth in 2020 and can't wait to scale new heights with them in 2021."

As of 0820 GMT, Brave Bison shares were up 3.57% at 1.45p.