Brave Bison launches advertising partnership with Unruly

AIM-listed social video company Brave Bison has launched an advertising partnership with video marketplace Unruly.

Brave Bison said the partnership, which was launched at Advertising Week Asia this week, creates "a unique opportunity proposition for brands across Asia Pacific".

The companies have been working independently on many of the same brand campaigns over the last four years across the Asia-Pacific market, including campaigns for All Nippon Airways, Shell and Proctor and Gamble. As partners, Unruly will provide the data and insights while Brave Bison will provide the creative ideation and production, coupled with a wide influencer network.

Brave Bison chief executive Claire Hungate said: "Partnering with Unruly was a completely natural fit. Both our businesses have the same end-to-end strategic approach to social video campaigns and we offer complementary elements of this kind of campaign. Together we bring something unique to the market; creativity and data working together from the start. As the social video space becomes more and more crowded, it's imperative that data and creativity sit side by side to enable targeted and effective brand messaging."

Phil Townend, chief creative officer at Unruly, said: "Unruly has been pioneering the power of social video since our inception back in 2006, advocating brand storytelling which users choose to watch and share. Brave Bison embody this spirit of creativity, and craft powerful, emotive videos which are proven to drive results for big blue-chip brand partners. Now advertisers have a trusted end to end solution which combines best in class creativity, programmatic activation and measurement as they seek to reconnect with consumers at a human level."

At 1440 BST, the shares were down 5.3% to 0.76p.