Brave Bison signs Rebel FC sponsorship deal with Utilita Energy

Brave Bison announced on Friday that it has entered into a two-year deal with energy provider Utilita Energy for front-of-shirt sponsorship of Rebel FC, the social influencer football team developed by Brave Bison in partnership with YouTube star Callum Airey, better known as Calfreezy.

The AIM-traded firm said the agreement would see Rebel FC join professional football clubs including Leeds United, Southampton and Aston Villa, who were also partners of Utilita.

It said the sponsorship agreement sat alongside the previously-announced sponsorship and supplier deal with Under Armour, and preceded Rebel FC's debut in this year's Wembley Cup on 25 November.

The team would be taking on fellow influencer football sides Hashtag United, The F2 and XOFC in a knock-out tournament featuring YouTube's “most talked about” teams, as well as footballing legends such as Michael Essien and Cafu.

Rebel FC would wear bespoke kits featuring the Utilita logo for all their matches, which would be broadcast to fans across social platforms.

“Utilita are renowned for being a challenger brand and therefore a partnership with Rebel FC fits seamlessly with this reputation,” said Brave Bison chief executive Claire Hungate.

“I am delighted to see Rebel FC attract a major brand sponsor before they take part in their debut Wembley Cup and Utilita's decision to sponsor Rebel, alongside teams such as Leeds United and Aston Villa, really endorses our investment in creator football.”