Brave Bison skyrockets on collaboration with Chinese giant Tencent

Social media video company Brave Bison saw its shares nearly double in price on Thursday after it agreed a distribution partnership with Chinese internet giant Tencent Holdings.

The company said this partnership will give it access to 1.5bn Chinese viewers through mediums including Tencent’s WeChat which is the country’s leading messaging, payments and social media app which has one billion monthly active users.

Licensed video content from Western-based creators will be provided by Brave Bison as the AIM traded company seeks to access a market that has previously been inaccessible for European and American content creators.

The project will launch with six channels and more than 25 videos that include subjects ranging from supercars to parkour, with new content regularly uploaded as the platform grows.

Claire Hungate, chief executive, said: "Social video is consumed very differently in China, so we're delighted Tencent looked to us as social video experts to work with western-based creators. We will ensure their videos are right for the platform and territory and most importantly deliver content to Tencent which will engage and entertain their audience."

Brave Bison’s shares were up 83.33% at 2.75p at 1122 BST.