Brave Bison wins contract with Le Mans Endurance Management

Marketing company Brave Bison had been appointed by race organiser Le Mans Endurance Management to help lead the management of its content, channels, rights, monetisation, and audience development across YouTube.

Brave Bison said on Tuesday that it will work closely with Le Mans Endurance Management to grow and optimise the organisation's YouTube channels by entertaining the existing audience of 267,000 subscribers, whilst also identifying opportunities to reach new audiences by implementing creative and innovative content strategies.

The AIM-listed firm did not disclose any financial terms relating to the deal.

Brave Bison's head of sport, Martin Ruffell, said: "We're incredibly excited to be partnering with Le Mans Endurance Management and to be adding their four excellent YouTube channels to our roster of major sporting partners.

"There is an enormous opportunity to take endurance motorsport to the next level on YouTube and we can't wait to make our partnership a successful one throughout 2022 and beyond."

As of 1025 BST, Brave Bison shares were up 6.94% at 1.76p.