Character Group's 'very solid performance' delivers record sales

Character Group told investors on Friday it had delivered "a very solid performance" as the firm continued to make good progress in meeting the demands of its customers.

The AIM-listed designer, developer and international distributor of toys, games and giftware witnessed a return to its previous growth pattern during the second half of its trading year, with its UK delivering record sales as its established brands like Peppa Pig and Teletubbies sold "extremely well".

Character assured shareholders that its trading results for the financial year ended 31 August 2018 would "comfortably reach market expectations".

Character said: "We continue to witness positive listings and strong demand from our customers for our core ranges and new introductions. As a business, we feel confident of the prospects for the autumn/winter trading period, which includes the all-important Christmas season."

"This, we believe, will provide a solid foundation for the financial year ending 31 August 2019."

As of 0910 BST, Character shares had climbed 6% to 530p.