D4t4 Solutions launches Celebrus CDI on Salesforce AppExchange

IT services group D4t4 Solutions has launched its Celebrus CDI for Salesforce offering on Salesforce AppExchange, providing customers with access to real-time, first-party, digital data.

D4t4 said on Friday that Celebrus CDI for Salesforce will be capable of delivering data to customers' Salesforce Marketing Cloud instances at the right time and in the right format.

The AIM-listed group added that with Celebrus CDI for Salesforce, customers will be able to realise the value "that only complete digital identity and interaction insight can provide".

Chief executive Bill Bruno said: "Celebrus CDI for Salesforce is a powerful integration for brands. Combining the power of Salesforce for data activation with the Celebrus digital identity and profile capabilities will truly allow brands to deliver on the demands of today's consumers in a compliant and real-time manner."

As of 0815 GMT, D4t4 shares were down 0.78% at 254.0p.

Reporting by Iain Gilbert at Sharecast.com