Data products keep YouGov's first half trading in line

YouGov has increased its proportion of revenue from data products and services.

In a trading update for the six months to 31 January on Monday, the AIM-listed company said it reflects strong revenue growth of our main products YouGov BrandIndex and YouGov Omnibus.

It said its new YouGov Profiles product is also progressing as planned, and its custom research business is performing well.

The company said trading in the first half of the year is in line with expectations.

YouGov’s interim results will be release on 21 March. Shares were up 1.02p (0.72%) to 143.52p at 1200 GMT.