Dotdigital signs two-year partner deal with Adobe

Markets and customer engagement software company Dotdigital Group announced on Monday that it has become a ‘premier partner’ in the Adobe Exchange Partner Programme.

The AIM-traded firm said the two-year agreement would succeed its Magento Global premier partner status, following the acquisition of Magento Commerce by Adobe in June 2018 and its subsequent rebranding to Adobe Commerce in April 2021.

It said premier partner status in Adobe Exchange would mean Dotdigital's flagship Engagement Cloud marketing automation software would continue to be available for purchase from, and marketed through, the Adobe Exchange App Marketplace.

“Our strategic partnerships are an important facet of our growth strategy, so we are pleased to have been awarded the highest level of partnership in Adobe's Exchange Partner Programme, building on a decade-long relationship,” said chief executive officer Milan Patel.

“We look forward to continuing to work closely with them under the new agreement, developing joint go-to-market strategies and empowering merchants to deliver the best possible consumer experiences.”

At 1016 GMT, shares in Dotdigital Group were up 0.91% at 88.3p.