DSW Capital appoints Pete Fendall as COO, interim CFO

DSW Capital announced the appointment of Peter ‘Pete’ Fendall to its board on Tuesday, as its chief operating officer.

The AIM-traded firm said Fendall joined the company in September 2021, playing a pivotal role in facilitating its initial public offering.

Currently serving as the business development and operations director, and company secretary, he had spearheaded a number initiatives aimed at enhancing the group's licensee platform model.

DSW said Fendall actively collaborates with licensees to identify opportunities for the firm to add value and support their growth aspirations.

Noteworthy among his recent endeavours were the development of the group's environmental, social and governance (ESG) strategy, and the recruitment of new teams and individuals into the DSW network.

In his new role as COO, the board said Fendall would maintain oversight of IT, recruitment, facilities management, compliance, and people development.

Additionally, he would provide support in areas such as marketing, investor relations, and stakeholder engagement.

Furthermore, the board announced Fendall’s appointment as interim chief financial officer from 17 May, following the departure of Nicole Burstow, deputy chief executive officer and CFO.

It said Fendall would bring significant financial expertise to the role, having qualified as a Chartered Accountant at Deloitte in 2017.

During his eight-year tenure at Deloitte, he was actively engaged in large and complex audit engagements as a member of the NW Audit team.

Fendall also contributed to the Deloitte NW Assurance team, delivering accounting advisory and reporting accountant projects.

“Pete has been a key member of the senior management team since initial public offering, working closely with the directors to grow and expand the DSW Network,” said chief executive officer James Dow.

“I am delighted to formally welcome him to the Board, as COO. He has already demonstrated the significant people and operational skills needed to fulfil this role and I am confident he will add even more value in his new areas of responsibility.”

Dow said he was also “delighted” to announce his future appointment as interim CFO, having been heavily involved in the finance function since he joined.

“By stepping into this role, Pete will ensure stability and consistency in the finance team, while we conclude a board structure review and the recruitment process to find Nicole's replacement.”

At 1025 BST, shares in DSW Capital were down 3.92% at 49p.

Reporting by Josh White for Sharecast.com.