Eagle Eye Solutions signs contract with French retailer

Software-as-a-service business Eagle Eye Solutions said on Monday that E.Leclerc, the largest retail chain in France, has signed a one-year contract for its new AI-powered, "Personalised Flyer" offering, alongside a two-year renewal for its "Personalised Challenges" product.

Eagle Eye stated its new digital Personalised Flyer offering will enable the retailer to strengthen its engagement with customers by offering a fully personalised experience to any of E.Leclerc's 15.0m loyalty program members, who have given consent to profiling. The Personalised Flyer will be further developed in conjunction with E.Leclerc, before launch by the retailer by early 2025.

The AIM-listed firm added that its new product strengthens its offering in the French and US markets, where the use of digital flyers was well established, particularly in France as the use of paper has recently been banned and where E.Leclerc will serve as a strong reference customer.

Financial terms of the deal were not disclosed.

Chief executive Tim Mason said: "We are delighted to deepen our relationship with E.Leclerc, the first customer to utilise our newly developed digital Personalised Flyer offering, following its success with Personalised Challenges.

"We are confident that with a strong reference customer in E.Leclerc the offering will garner significant interest once fully launched, particularly in the US and French markets."

As of 0945 BST, Eagle Eye shares were up 1.57% at 452.0p.

Reporting by Iain Gilbert at Sharecast.com