Ebiquity launches 'Total View Attribution' service

Independent marketing and media analytics consultancy Ebiquity launched its ‘Total View Attribution’ service on Tuesday, which it said would enable businesses to improve the return on investment of their multi-channel marketing activity and guide investment strategy development.

The AIM-traded company said Total View Attribution was a first to market service developed with Ebiquity's proprietary technology and expertise, to accurately measure and analyse the returns generated through the marketing and media investments made by advertisers across all channels - both on and offline.

It said the service would enable brands to improve and refine their marketing strategies, providing a clearer understanding and tracking of which channels and campaigns are most effective.

The service was initially being rolled out across 14 countries, and would provide “granular detail” on digital channels, whilst also quantifying the impact of non-digital channels and other marketing levers.

“The Total View Attribution service provides a multi-channel solution for advertisers, putting digital media effectiveness in context with offline media,” said Ebiquity’s head of international effectiveness Mike Campbell.

“The service will enable clients to improve the ROI of their total media investments in an independent, efficient and transparent manner.

“We are looking forward to working with clients across geographies and industries to improve their profitability.”