Ebiquity partners up with Snapchat

AIM-listed marketing and media consultancy Ebiquity has announced a partnership with Snapchat to enhance third-party measurement.

The company said on Friday that it has joined Snapchat’s marketing mix modelling programme.

Following the successful launch of Snapchat's MMM partnership in the US last year, Ebiquity said it recognised the need for enhanced, accurate data analysis and the most upto-date measurement capability for brands in order for them to form, evolve and evaluate their digital marketing strategies.

The partnership revolves specifically around MMM, which involves statistical analysis on sales and marketing data to estimate the impact and return on investment of various marketing tactics, and the forecasting of future results.

Richard Woodward, International Effectiveness business director for Ebiquity, said: "We are thrilled to be partnering with one of the most innovative and evolving social platforms, Snapchat. Our clients are constantly trying finding new ways to encourage customers and potential customers to engage with their brands.

"This relationship provides our Snapchat advertising clients with the confidence that the best data is combined with in-depth knowledge of the platform to measure those impacts on their business."

At 1455 BST, the shares were down 0.8% to 64p.