Ebiquity shares creep up as it launches new offering

Independent marketing and media analytics consulting company Ebiquity launched a new offering on Thursday - ‘Strategic Media Consultancy’.

The AIM-traded firm said that, due to the “increased demand for clarity” in the context of a “rapidly evolving digital media ecosystem”, a specialist team will provide consultancy services to advertisers globally.

Ebiquity said the launch marks a key milestone in its ‘Growth Acceleration Programme’ announced at the Interim Results on 28 September.

The international team, spread across Ebiquity's offices in 14 countries, will help clients to address their strategic, tactical and operational challenges in a complex media landscape.

It will advise clients on data, adtech, operations, agency management, and strategy and also provide training.

Forming part of the company's ‘Media Value Management’ division, Strategic Media Consultancy will be led by Laetitia Zinetti, the former head of media for Nissan in Europe who joined Ebiquity in 2010 as managing director of its French operations.

“Advertisers are under ever-increasing pressure to improve the efficiency and effectiveness of their marketing spend,” Zinetti said.

“Our consultants across the world will help them to improve all aspects of their media strategy and operations from data management and analysis to the selection of technology providers and agency partners.”

At 1135 BST, shares in Ebiquity were up 0.78% to 102.9p.