EVR Holdings announces imminent launch of MelodyVR app

Virtual reality music content creator EVR Holdings announced on Thursday that its subsidiary MelodyVR intends to launch its flagship music product, the MelodyVR app, in the coming weeks.

The AIM-traded firm said that, In advance of its partners such as Facebook/Oculus imminently commencing marketing activities relating to MelodyVR, it was announcing its intention of launching MelodyVR for Facebook/Oculus's yet-to-be released VR device known as 'Oculus Go'.

It intended to provide further updates in due course.

“Oculus Go signifies a step-change for the VR industry,” said EVR executive chairman Anthony Matchett.

“To-date, millions of VR devices have been sold, yet the technology has mainly been utilised by 'early-adopters' due to either the size, complexity or cost of hardware.”

Matchett said Oculus Go, a $199 standalone VR device requiring no wires, sensors or additional hardware, was in his opinion the world's first 'mainstream' VR headset.

“A combination of high-quality resolution, low-cost of purchase and 'pick up and play' functionality will now enable millions of mainstream consumers to engage with and enjoy VR experiences like never-before.

“We're thrilled to be working with Facebook/Oculus in advance of the launch of this exciting product and I look forward to sharing further information with shareholders as our marketing activity increases across both our own, and our partners channels in the run-up to the public launch of MelodyVR.”