Gaming Realms enters commercial agreement with 4ThePlayer

Mobile-focussed gambling content Gaming Realms has entered into a commercial agreement with 4ThePlayer, a developer of innovative mobile-first gambling games, to integrate its content onto Gaming Realms' platform for distribution in the United States, it announced on Wednesday.

The AIM-traded firm said 4ThePlayer, founded in 2018 by Andrew Porter and Chris Ash, owned a “growing portfolio” of games that align with Gaming Realms' own Slingo portfolio, and were currently being licensed to gaming operators in Europe.

Under the terms of the third-party distribution agreement, the best-performing 4ThePlayer games would be built into the group's platform and distributed in the US through Gaming Realms' network of partners.

By the end of November, the group said it expected to have integrated and released the first game, with the partnership set to deliver between four and five games in North American markets in 2022 and beyond.

Given the conflicts of interest that could arise, and in accordance with the company's corporate governance protocols, Chris Ash was retiring as a non-executive Director of Gaming Realms with immediate effect.

“Chris joined the Board back in 2019 and has provided valuable guidance and strategic advice to the executive management, which has helped to scale our licensing business,” said executive chairman Michael Buckley,

“Given Chris is a significant shareholder of 4ThePlayer, it is right that he steps down from the board of Gaming Realms in line with our good corporate governance practice.”

Buckley said that at the same time, the company was “very excited” to be adding a new revenue line to its business by building a selection of 4ThePlayer’s games into its platform.

“Their portfolio of games complements Gaming Realms' own Slingo content, and their decision to partner with us highlights the strength of our distribution network in the US.”

At 1233 BST, shares in Gaming Realms were up 1.,54% at 33p.