Gaming Realms teams up with Bauer Media

Creator and publisher of mobile real money and social games, Gaming Realms, announced on Friday that is has signed a marketing partnership deal with Bauer Media UK.

The AIM-traded firm said the three-year partnership and revenue share agreement with Bauer relates to Gaming Realms' Spin Genie real-money gaming website.

It said the partnership is committing significant media support to promote Spin Genie across Bauer's radio, digital and magazine titles, including Heat and Closer magazines, and on Heat, Kiss, Magic and Absolute radio stations.

The campaign will also see celebrity Louie Spence become the face of Spin Genie.

“We are incredibly excited about the developments happening during this new phase of the business,” said Gaming Realms CEO Patrick Southon.

“Our platform has already proven that it has class leading characteristics in terms of acquisition, retention and monetisation and it is exciting to be extending our marketing reach via these blue chip media companies.”