Kewill adds Patrick Maley as marketing chief

Supply chain software provider Kewill announced the addition of Patrick Maley to its management team on Wednesday, as Chief Marketing Officer, effective 18 July.

"Patrick is a well-known talent in the logistics solutions market, a strategic thinker who is skilled at marketing and product strategy," said Kewill CEO Doug Braun.

"With Patrick's help, we will be able to accelerate our global go-to-market initiatives and drive more growth."

The firm said Maley was arriving at Kewill with a “wealth” of supply chain industry experience, having previously served in executive roles at MAM Software and RedPrairie (now JDA).

Prior to RedPrairie, Maley was in sales and marketing roles at Kinaxis, Manhattan Associates and Logility.

"Patrick's ability to create global strategies and then articulate them to our prospects, customers and the marketplace is clear," said Jim Hoefflin, COO of Kewill.

"Adding Patrick to Kewill's executive team is a major accomplishment. We are thrilled to have him join our team and anticipate immediate and substantial contributions."

Kewill’s board said Maley will focus on all aspects of global marketing and product strategy for the purpose of organic growth.

It said he will drive enhancement of “go-to market strategies”, marketing messaging and execution, sales operations and global product management.

"I am thrilled to work with Doug and Jim again along with the team they built," Maley said.

"This business is all about people. Talented teams make great companies and Kewill has the potential to become the industry's market leader. And with the recent acquisition of LeanLogistics, it is in the best position to do so."