Koovs to cash in on Duchess-love with new collection

Brazilian-born designer Daniella Helayel was set to collaborate with India-focussed online retailer Koovs for The Princess Collection, the firm announced on Tuesday.

Inspired by Pippa Middleton's much anticipated wedding and launching in May to coincide with the summer party season, the collection was described by the AIM-traded firm as “effortlessly elegant” with a “young fun twist”, offering “seamless” day to evening wear.

“The Duchess and Pippa have become global style icons and what they wear is watched all over the world,” said Koovs CEO Mary Turner.

“We are delighted to take that inspiration with our first Princess Collection for India and we will be excited to reveal all in May - so watch this space.”