Live Company hails first US brick show as a success

Live Company updated the market on its first BRICKLIVE Show in the US on Wednesday, which was held at The Ford Center at The Star, Frisco, Texas on 26-27 January.

The AIM-traded firm said the show was the first to be promoted by its US joint venture, Parallel Three Six Zero, and Live Nation Entertainment, and was reportedly “well-received” by visitors, with attendance being in line with the company's expectations.

It said the show also received a “good response” from the media, with local FOX, ABC and CBS affiliates attending the show.

The BRICKLIVE Show included 30 life sized LEGO models from the company's ‘Animal Paradise Tour’ - a BRICKLIVE Show first - with the ‘Master Builder Workshop’, ‘Challenge Zone’, ‘Minecraft Education Zone’ and ‘Ninjago Tournament Zone’, among other features.

Live Company said it was in early discussions regarding further BRICKLIVE shows in the US.

Additionally, Live Company confirmed that on 26 January, the ‘Great Brick Safari’ was launched at RHS Wisley in Surrey, which featured 40 LEGO models.

The Great Brick Safari formed part of the group's BRICKLIVE touring and zoo assets.

“We were delighted the BRICKLIVE Show launched at The Ford Center in Dallas, home to the Dallas Cowboys American Football Team,” said Live Company executive chairman David Ciclitira.

“The show was well received by visitors, families and fans of the brick and we look forward to exploring opportunities to deliver further shows in the US.

“The Great Brick Safari is part of the BRICKLIVE brand and is another exciting touring asset that has been received positively.”