Live Company secures junior sponsorship deal with KIA
Updated : 15:22
Live Company has secured a junior sponsorship agreement with South Korean carmaker KIA, it announced on Friday, for the Madrid K-POP event scheduled to take place in July.
The AIM-traded firm said that under the agreement, it would receive a sponsorship amount of €25,000 from KIA.
In addition to the financial contribution, KIA also committed to purchasing event tickets valued at €18,315.
The company said the partnership between Live Company and KIA extended beyond financial support, as KIA aimed to use this sponsorship to enhance its brand awareness and provide corporate entertainment for its guests.
Although the current agreement was specific to the Madrid K-POP event, ongoing discussions between Live Company and KIA reportedly had potential for future collaborations.
“KIA is an iconic South Korean brand,” commented chairman David Ciclitira.
“I am delighted that we have secured this sponsorship agreement with them and look forward to a closer partnership in the future.”
At 1522 BST, shares in Live Company Group were up 4.45% at 2.09p.
Reporting by Josh White for Sharecast.com.