M&C Saatchi appoints two new global creative chiefs

M&C Saatchi announced the appointment of Rob Doubal and Laurence Thomson as its new joint global chief creative officers (CCOs) on Thursday.

The AIM-traded firm said the duo were joining the company from McCann London, where they previously served as joint CCOs of McCann UK and co-presidents of McCann London.

It said the newly-created role was crucial as M&C Saatchi implemented its new operating model, aiming to serve as a central hub for the group's creative aspirations and endeavours.

Doubal and Thomson would bring with them a “wealth of experience”, having delivered award-winning creative, strategic, and innovative campaigns for renowned brands such as Xbox, Just Eat, Microsoft, Aldi, and Sky over the last two decades.

Their portfolio boasted more than 100 Cannes Lions and more than 800 awards from major international shows.

The partnership between Doubal and Thomson began in 2006 when they first collaborated at Mother London and Wieden+Kennedy.

Since then, they had risen to prominence at McCann London, where they were promoted to regional chief creative officers for the UK in 2019.

The pair would formally take up their roles as joint global CCOs later in the year.

“I am delighted to welcome Rob and Lolly as global CCOs of M&C Saatchi,” said acting executive chair Zillah Byng-Thorne.

“Their creative vision combines with a passion for doing the best for clients, and I expect them to make a huge cultural impact on all parts of the M&C Saatchi Group, which will produce world-class creativity and business results.”

At 1024 BST, shares in M&C Saatchi were up 0.93% at 176.62p.

Reporting by Josh White for Sharecast.com.