Medaphor opens Hong Kong office to tackle growing Asian market

AIM-listed Medaphor announced on Wednesday that it has opened an office in Hong Kong to cater to its growing customer base in the Asia-Pacific (APAC) region.

The ultrasound and simulation company has 18 active reseller partners in the region and the new office will aim to expand sales, marketing and customer relations in the area, with particular focus on the growing Chinese market.

The resellers are selling the company’s ScanTrainer, HeartWorks and BodyWorks simulation portfolio into hospitals and universities.

Chief executive Stuart Gall said: "With its central location and excellent transport links, our new Hong Kong office will enable us to have a full-time local presence in these important and growing markets, as we look to continue the expansion and growth in the APAC ultrasound software and simulation market."

The company has appointed Victor Kwan, who has seven years of experience in marketing and management in the medical simulation industry, as a local channel and product support manager based in the new office.

Medaphor is a Cardiff based company which aims to develop world-class ultrasound software and simulation technologies.

As of 0941 GMT, Medaphor’s shares were unchanged at 12.25p.