Milestone Group teams up with Sean Edwards Foundation

Digital media and technology solutions provider Milestone announced the signing of a co-operation agreement with the Sean Edwards Foundation on Monday, to promote Milestone's Passion Project and its digital media and charity giving platform, Alchemy.

The AIM-traded firm described the Sean Edwards Foundation as an initiative focused on raising safety awareness in motorsport, “working directly with a network of high profile racing drivers, teams and motorsport manufacturers”.

It said the strategic partnership with the motorsport industry brings in “key influencers” and funding to Alchemy, and provides opportunities for apprenticeships in Formula E, Formula 1 and GT racing.

As part of the agreement, Milestone will circulate SEF promotional materials to its members to raise awareness, eliciting support and funding and will also incorporate the SEF training model into the Passion Project network.

Similarly, SEF will promote the Passion Project and its corporate membership programmes within motorsport and introduce potential commercial partners, sponsors and donors.

“We are delighted to welcome the SEF team to the Passion Project,” said Milestone CEO Deborah White.

“The collaboration between us will enhance the Passion Project's industry reach and provide exciting opportunities for both the business and the young people we work with.”