Milestone's Nexstar signs deal with NaPo

Digital media and technology solutions company Milestone announced on Friday that its subsidiary Nexstar has signed a cooperation agreement to provide NaPo with a white label version of its Backstage HD digital platform and money-over-IP financial platforms.

The AIM-traded firm said the agreement is for a 50/50 revenue share between Nexstar and NaPo.

NaPo will offer the platforms to its customers across its extensive rebate and rewards platforms, Milestone’s board said.

Backstage HD is a music publishing platform, allowing artists to promote and sell their music to over 120 streaming services and online stores.

NaPo was described by Milestone as the owner of one of the world's largest mobile reward platforms and one of the largest suppliers of mobile rewards at checkout in the form of rebates, discounts and coupons.

It also offers pre-paid multi-currency card programs linked to a loyalty and reward programme.

“This agreement with NaPo gives Nexstar access to a very large international customer base and allows NaPo's customers access to a media platform where they can stream and buy e-media from our extensive global library without the need to access several platforms,” said Milestone CEO Deborah White.

“The addition of Backstage HD we believe gives NaPo's customers a truly unique offering in the rebate and rewards space."

Tyson Thomson, managing director of NaPo, said in the company’s 22 years the rewards space has seen many changes.

“However, the [thing] that doesn't change is the appetite for being rewarded for being a loyal customer.

“Nexstar's music and finance technology allows us to keep innovating our rewards and rebate programmes for our clientele, keeping them one step ahead of the competition, while also opening up a very large customer base for Nexstar,” Thomson explained.

The value of the deal was not immediately disclosed.