Mirada commercially launches TV platform in Mexico

Mirada's over-the-top (OTT) content solution for smart television received a boost on Wednesday, with the company commercially launching its platform in Mexico, with Tier 1 provider izzi Telecom.

The AIM-traded supplier of integrated software for digital television operators and broadcasters said the rollout directly related to the inaugural OTT contract win announced on 18 September 2014, and marked the first commercial launch of its OTT platform.

Mirada said the solution would replace an existing izzi OTT product, and would enable customers to interact with live TV and catch-up content on their own terms.

Desired content could be viewed on-the-go from smartphones and tablets on the Android and iOS systems, as well as on PCs and Macs.

"We are proud to announce the commercial launch of Mirada's OTT platform for izzi Telecom," said CEO Jose Luis Vazquez.

"This rollout demonstrates the company's expertise in managing prestigious and complex projects and in delivering excellent products to its customers," he added.

The company considered the roll-out an important reference point, as it was seeking to expand its Tier 1 and Tier 2 client base across Latin America and Europe.

Mirada's OTT service was expected to generated a significant incremental revenue stream, in accordance with previous expectations.