Mirriad Advertising appoints new finance chief

In-content advertising specialist Mirriad Advertising announced the appointment of Nicholos (Nic) Hellyer as its chief financial officer designate on Friday after recent strategic evaluations and a managerial reshuffle.

The AIM-traded firm said Hellyer had over three decades of financial understanding and experience managing listed companies.

His tenure saw him in senior banking director and CFO roles involving substantial equity capital and merger and acquisition responsibilities, notably with global financial giants such as UBS Investment Bank and HSBC.

Hellyer’s roles at Singer Capital Markets and CFO positions with Byotrol and Bannix Acquisition in the US were also noted.

His most recent role was CFO at Pelatro - a firm that provides big data analytics-powered proprietary software solutions to enterprise-level clientele.

The board said an orderly handover from current CFO David Dorans would facilitate the transition.

Mirriad said Dorans would remain integral to the company to confirm a smooth transfer, with Hellyer expected to officially become a part of Mirriad’s board in November, with a subsequent formal announcement to be made at the time.

“We are delighted to welcome Nic to the company and I look forward to working closely with the aim of driving long-term shareholder value,” said chief executive officer Stephan Beringer.

“His combination of senior advisory and company-side experience in the UK and US will be invaluable as we look to execute the important next phase of our strategy with large entertainment corporations, scaling in-content advertising revenue through programmatic sales.

“On behalf of the entire team, I would also like to thank David for his outstanding contributions and commitment to the company over the last eight years and, following the handover period, he will depart with our best wishes for success in his future endeavours.”

At 1559 BST, shares in Mirriad Advertising were down 10.8% at 1.85p.

Reporting by Josh White for Sharecast.com.