Mirriad Advertising inks 'breakthrough' agreement with mystery US media outfit

Advertising agency Mirriad said on Wednesday that it has secured a "breakthrough" commercial agreement with an unnamed, leading diversified entertainment and media firm.

While Mirriad did not disclose the name of its new client, the group highlighted that its new two-year commercial agreement was with "one of the largest and best-known" US-based content producers and distributors with significant global reach.

The AIM-listed firm added that new agreement provided a set commercial framework for it to start working with its new global partner to develop in-video advertising on a number of popular entertainment series, with a view to expanding its in-video advertising into additional content over time.

Chief executive Stephan Beringer said: "Finalising this agreement, despite all of the ongoing challenges posed by the Covid-19 pandemic, is testament to how compelling our technology is as a proposition, and how the Mirriad team continues to deliver effectively."

"This agreement is a decisive step forward in expanding Mirriad's US and global footprint, opening up some of the most exciting content imaginable in the world's biggest advertising market to our patented in-video advertising technology."

As of 0940 GMT, Mirriad shares had shot up 18.18% to 39.0p.