Mirriad Advertising renews contract with Star India

Video technology company Mirriad Advertising has renewed its contract with Star India to provide in-video advertising in India for a further three years, it announced on Thursday.

The AIM-traded firm said it contracts were “enabling frameworks” between itself and its prospective clients.

“Mirriad is a video technology company delivering in-video advertising by naturally blending brand advertising into popular entertainment content,” the board explained.

“Mirriad creates advertising opportunities within existing video content across multiple shows.

“Advertisers can reach target audiences in a contextually relevant way without interrupting the viewing experience,” it said.

“The new ad format can be used alone or combined with other media, and is aligned with existing media trading.”