Mporium talks up performance of its tech at Samsung launch

Event-driven marketing technology firm Mporium Group announced on Wednesday that its proprietary IMPACT technology was used to deliver “high levels of performance” across the Samsung S9 phone launch campaign, as well as being part of further, ongoing campaigns for the global brand.

The AIM-traded company had announced on 15 December last year that its IMPACT technology would be provided to “one of the world's largest and most prestigious” performance marketing agencies, Performics.

It said that agreement was for IMPACT to be commercially rolled out within the campaigns of South Korean electronics giant Samsung.

Mporium said its technology was used as part of the S9 launch, to identify and monetise micro-moments of opportunity, delivering a high return on investment, and ultimately an improved performance for the campaign.

IMPACT was now being used across a wide range of Samsung product campaigns, the company said.

“We are delighted with the results that Mporium has been able to generate on behalf of Performics and Samsung,” said Mporium chief executive Nelius De Groot.

“As part of Publicis Media, Performics' clients and partners benefit from the combined investment and innovation that comes from being part of the third largest communications company in the world.”

De Groot said being chosen to work with such a prestigious brand provided ratification of the company’s innovation, and demonstrated its ability to provide a best-in-class service.

“The fact that we have achieved such great results for Performics gives us confidence that we will be able to build upon this and other agency relationships going forward, spreading awareness of IMPACT's remarkable performance uplift capability and gaining continued commercial traction.”