MySQUAR finalises deal to distribute games in 30 markets

Myanmar-language social media, entertainment and payments platform MySQUAR has finalised a cooperation agreement with Guangzhou Ruiyou Information Technologies - a partially-owned subsidiary of Sealand Capital Galaxy - it announced on Monday.

The AIM-traded company said the agreement was for the distribution of MySQUAR's games on Huawei's 'inTouch' platform, and the distribution of Rightyoo's games on the MySQUAR platform, as a follow-up to the memorandum of understanding announced by MySQUAR on 10 October.

It said that, under the agreement, mobile games developed in-house by MySQUAR would be distributed on the Huawei inTouch platform across 30 countries within Latin America, Africa, Southeast Asia and the Middle East.

In addition, MySQUAR will localise and distribute Sealand's mobile games, which were acquired through a majority stake in Rightyoo, that it sees as fit for the Myanmar market, through its gaming platform.

It said the majority of Rightyoo's games are casual games.

The agreement included a revenue share arrangement net of the payment service fees paid to payment providers and promotion and marketing costs.

It would remain in effect for two years, and would be automatically renewed for one-year periods unless notice of non-renewal is issued by either party 20 days prior to expiry of the contract.

“We are excited to finalise the details of this partnership and expand our mobile game distribution across 30 countries,” said MySQUAR CEO Eric Schaer.

“The company anticipates that global exposure of our games combined with bringing new casual game offerings from Rightyoo to Myanmar will result in higher levels of monetisation from this content.

“MySQUAR continues to actively seek partnerships to provide exclusive content to the Myanmar market.”