MySQUAR integrates with Telenor Myanmar for carrier billing
Updated : 12:06
Myanmar-language social media, entertainment and payments platform MySQUAR announced on Tuesday that it successfully integrated and utilised the carrier billing service of Telenor Myanmar - a leading Norwegian telecommunications provider operating in Burma since 2014, for MySQUAR's mobile applications and games.
The AIM-traded firm said Telenor will earn a share of revenues as part of the integration.
Currently, MySQUAR users make purchases using mobile top-up phone cards which the board said can be inconvenient.
They also use the online billing services of Red Dot Payments or the carrier billing service of MECTel, which has limited market coverage and a smaller subscription base.
Telenor is a major international telecommunications provider in Burma with a market share of about 37%, MySQUAR said.
It has a strong subscription base with 18.2 million mobile customers as of the end of 2016 and has extended its LTE 4G network to six new cities.
MySQUAR said the integration would give it access to Telenor's large subscription base for enhanced distribution and marketing opportunities, and in-app purchases would now be easier for MySQUAR users that are also Telenor subscribers.
Revenue was anticipated to increase with this integration and the more convenient payment option.
To qualify for Telenor's carrier billing services, MySQUAR's user flows - that is, the path taken by users through the mobile interface to complete a payment process - authentication and security features were evaluated to ensure they met Telenor's international standards.
MySQUAR said it was one of the few mobile value-added service providers able to meet their requirements, which the board said further validated the strength of the company's products and services.
“The company continues to seek new partnerships and strategies to diversify and build its user base and monetisation channels,” commented CEO Eric Schaer.
“The integration and revenue share with Telenor Myanmar gives MySQUAR access to its large, growing user base and we expect this streamlined payment process will contribute towards monetisation results for the financial year ending 30 June 2017 and thereafter.”