Seeen inks new partnership with US Club Lacrosse

Media and technology platform operator Seeen has inked a new partnership with US Club Lacrosse for its new On-Demand Video Platform to drive increased revenues.

The AIM-listed group will provide USCL with its Key Video Moments and Shoppable Video Prompts technology to drive USCL's video-on-demand offering.

Chief executive Adrian Hargrave said: "We are excited to launch this new video-led partnership with US Club Lacrosse, which continues our momentum with sports organisations in the US and the UK. Together we will bring multiple benefits to the US Club Lacrosse community, including extra engagement, more access to highlights and interviews from players and coaches.

"This will more easily allow players, coaches and families to access all matches and relevant highlights, using our Key Video Moments technology, as well as driving additional revenues and sign ups for the organisation and associated events through advertising and our Shoppable Video Prompts."

As of 1110 GMT, Seeen shares had sunk 12.50% to 3.50p.

Reporting by Iain Gilbert at Sharecast.com