One Media iP makes 'Men & Motors' an autonomous firm

Digital media content provider One Media iP Group announced on Monday that it has registered Men & Motors as a limited company owned 100% by the group.

The AIM-traded firm said that until now Men & Motors has been a division of One Media iP.

It said the creation of the subsidiary was in anticipation of escalating the Men & Motors brand.

Men & Motors will remain a dormant company within the Group until the group announces trading activity.

“We have invested a further £25,000 recently in creating and revamping the brand to create a new TV format and film trailer and are actively seeking broadcast and merchandising partners for this classic brand,” said One Media chairman and CEO Michael Infante.

“We have circa 70,000 subscribers to the Men & Motors ‘YouTube’ site and are receiving approximately 500,000 views weekly.

“Men & Motors will not go head to head with Top Gear or the Grand Tour, it is an entirely new format targeted at younger drivers but maintaining that edge that you would expect from the iconic Men & Motors brand.”