Plant Impact confirms launches in Argentina, Paraguay

Crop enhancement products researcher and developer Plant Impact announced on Friday that its Fortalis and Veritas products are being introduced to Argentina and Paraguay, respectively.

The AIM-traded firm said the move extends its ongoing business relationship with Bayer CropScience and establishes operations in the Southern Cone of Latin America.

Fortalis is Plant Impact’s newest product for soybean yield enhancement, its board said, with Bayer CropScience introducing it to the world’s third-largest soybean producing country in the 2016-17 growing season through the Bayer Argentina Ambassador Network.

Sales of its established soybean crop enhancement product Veritas will begin in Paraguay in the 2016-17 season as well, after strong results from grower demonstration in the country in the 2015-16 growing season.

“I am pleased to announce the introduction of Fortalis, the geographic extension of Veritas and this important expansion of our relationship with Bayer CropScience,” said Plant Impact CEO John Brubaker.

“Advances in technology are always exciting, and given recent political and economic developments in Argentina, we are proud that soybean growers in this market will be the first to use this next generation technology to improve their crop yields and overall profitability.”

Hernan Bagliero, head of Bayer CropScience in the South Cone, said the company is pleased to extend its partnership with Plant Impact to both markets.

“We are confident that Fortalis and Veritas will be a success by bringing to our customers an improvement in soybean yield and farm profitability,” Bagliero added.