Porta Communications to represent Tesco clothing brand in Europe

AIM-listed Porta Communications is to represent clothing brand F&F Tesco in the UK and manage a network of agencies across Europe, including Poland, the Czech Republic, Hungary and Slovakia, for an undisclosed sum.

F&F will work with the fashion team at Publicasity, Posta’s public relations agency, and its partner agencies including Odd London and MediaCom, to promote the brand through media engagement, press events and support brand partnerships.

Agencies in each of the European countries will also carry out public relation campaigns within their markets.

Publicasity director Paul McCaffrey said: "We are looking forward to showcasing the incredible range, quality and of course value, to both media and consumers in the UK and the Central Europe markets, something we have much experience of as an agency."

According to Tesco's last trading update, F&F clothing outperformed the market with 4% like-for-like sales growth over the Christmas period, including a 40% year-on-year increase in sales of seasonal products.