Proactis pushes new brand identity across group

Spend management and business-to-business e-commerce company Proactis unveiled its new brand identity on Monday, which it said was designed to signify a higher level of engagement with customers, and help them leverage its technology solutions and expertise.

The AIM-traded firm claimed that would enable customers to “rethink and transform” the way they did commerce, thriving in the “new digital era”.

It said the new brand identity marked Proactis' transformation as a “trusted technology solutions provider”, delivering on a global scale with increasing localisation capabilities, and utilising emerging technologies to facilitate fast and efficient business-to-business commerce.

“That means helping both buyers and sellers operate faster, leaner, smarter and transform the way they buy and sell all types of goods and services,” the board said in its statement.

The company said its suite of technology solutions and expert services were organised into three key brand areas - the ‘ReThink Spend’ suite of spend management solutions; the ‘ReThink Sales’ integrated digital marketing, selling and invoicing solution; and ‘The Business Network’ global e-commerce network.

The new brand identity would be implemented across all group companies and territories, and over time it was the board’s intention that all group companies would operate solely under the Proactis brand, it explained.

“Our brand identity is a visual expression of what we do and mean for our customers and this is directly energised by our focus and values,” said Proactis chief executive Hamp Wall.

“Our mission is to help each of our customers rethink and transform their individual commerce processes in ways that gain and sustain the greatest bottom-line value for them.

“We see this as an important landmark in our business evolution and a key step forward in the wider integration process of the perfect commerce group.”