Sanderson Design Group inks licensing deal with Disney

Interior design and furnishings company Sanderson Design Group announced an “exciting collaboration” with Disney on Wednesday.

The AIM-traded firm said that under the terms of the licensing agreement, its Sanderson brand would be able to create wallpapers and fabrics based on a range of ‘Disney Classic’ franchises.

It said its Sanderson archive had a “unique collection” of original wallpapers and fabrics based on classic Disney characters including Mickey Mouse and Minnie Mouse and Snow White and the Seven Dwarfs, dating back to the 1930's.

Products developed under the new agreement would be distributed internationally through the group's existing sales and distribution network.

“We are delighted to sign this significant collaboration agreement with Disney,” said chief executive officer Lisa Montague.

“The Sanderson design archive includes a large number of original Disney wallpapers and fabrics from the 1930s, which we plan on accessing for these new products.”

At 1438 BST, shares in Sanderson Design Group were up 6.77% at 107.3p.

Reporting by Josh White at Sharecast.com.