Silver Bullet Data extends contract with Mars Petcare US

Digital solutions company Silver Bullet Data Services said on Tuesday that it has secured an extended contract with Mars Petcare US.

Silver Bullet said it has extended its partnership with Mars Petcare US, the pet nutrition, health, and veterinary services wing of Mars, for a third consecutive year.

The AIM-listed group said the deal was worth $2.3m, from January to December 2024.

Silver Bullet added that in this extended collaboration, it will be broadening its support to Mars across three primary workstreams, specifically dedicated to the implementation of AI-driven first-party customer data intelligence.

Chief executive Ian James said: "Our enduring partnership with Mars Petcare US, now entering its third year, reflects our commitment to delivering transformative data solutions.I am delighted to announce the expansion of our collaboration, supporting Mars across crucial workstreams in data-driven customer experiences."

As of 1420 GMT, Silver Bullet shares were up 14.22% at 182.75p.

Reporting by Iain Gilbert at Sharecast.com