Silver Bullet delivers 'record breaking' Q2 performance

Digital advertising firm Silver Bullet Data Services secured over £1.2m of contract wins and renewals in its "record breaking" second quarter.

Silver Bullet said on Monday that the new and renewed contracts demonstrated the strength of its first-party data enablement capabilities and its global Salesforce partnership and added that it expects the growth seen in Q2 to continue into the second half of the year.

The AIM-listed firm highlighted that it has been retained by Heineken in new markets including the US and Spain as its data services partner, while Mars Global also chose the group as its first-party data services provider, and Sony Europe signed an ongoing retainer for support of its customer data platform.

Australia's largest broadcaster selected Silver Bullet to be its chosen data and technology specialists, while the company also won a new contract with an unnamed international sports betting and gambling company to implement its Salesforce marketing personalisation, and another fresh contract with a mystery global manufacturer and supplier of differentiated consumable and capital products to the mining, transport, general industrial and contract manufacturing markets.

Chief executive Ian James said: "We are delighted to have secured these contract wins and renewals through our deep and longstanding partnership with Salesforce. These contracts from various multinational brands not only confirm the need for first-party data enablement, but also represent an acceleration of growth for Silverbullet.

"This is a reflection of the advancements of first-party data-driven transformation across the Global Brand landscape, and we see this growth progressing into the second half of the year through continued Salesforce partnership expansion."

As of 0925 BST, Silver Bullet shares were up 2.56% at 100.0p.

Reporting by Iain Gilbert at Sharecast.com