Silver Bullet enters into 'significant agency contract' with Mediatrack

Marketing consultant Silver Bullet Data Services has entered into a further "significant agency contract" with Parisian consulting firm Mediatrack for its 4D product.

Silver Bullet said on Tuesday that its 4D product will now be Mediatrack's preferred partner to contextual solutions, supporting its clients' migration from the utilisation of third-party cookies to first-party-driven data contextual insights and targeting.

The AIM-listed firm stated the contract enabled its 4D product to be utilised across Mediatrack's client base and was "a further step" in the rollout of 4D across multiple geographies and languages, laying the foundation for further growth in 2022.

As part of the group's 4D rollout strategy, Silver Bullet highlighted that Umberto Torielli, co-founder and chief strategy officer, will assume the role of 'general manager 4D'.

Chief executive Ian James said: "As part of our drive for the continued integration of our 4D solution with media agency platforms, we are delighted to be partnering with one of the best and fastest-growing media agencies in France, an ideal partner for the application of our 4D product.

"We look forward to scaling our partnership in 2022 and beyond, as advertisers increasingly become aware of the need for effective marketing solutions that do not rely on the use of increasingly prohibited third-party cookies."

As of 1035 GMT, Silver Bullet shares were up 1.82% at 280.0p.