Silver Bullet secures five 'significant new business wins' following IPO

Marketing transformation company Silver Bullet Data Services said on Thursday that it has secured five new "significant business wins" and a strategic partnership with a key global marketing technology company since its successful IPO in June.

Silver Bullet stated that in the UK, a "leading" TV broadcaster and production company had retained the firm to design a five-year marketing technology and data roadmap and strategy.

The AIM-listed firm also highlighted that it had inked a new contract with "a global top-five electronics company" to design and deploy a Europe-wide data and marketing technology strategy and transformation to improve return on investment in its marketing spend.

Elsewhere, Silver Bullet said its "proven expertise" in the deployment and management of Salesforce marketing cloud and interaction studio had enabled it to secure additional deals with Australia-focussed travel company Journey Beyond and two international property development firms including Caydon Group in Australia.

Chief executive Ian James said: "I am delighted that Silverbullet has been extremely busy since admission to trading on AIM in June - signing up numerous new business opportunities to assist our clients optimise their digital marketing investment. Opportunities have arisen from changing regulation and corporate policy as we aim to capitalise on the once in a generation, permanent, global shift in consumer behaviour towards digital media.

"The quality of our customer base and considerable new business pipeline provides us with significant confidence in the outlook and the growth opportunities of the business."

As of 1115 BST, Silver Bullet shares were up 6.89% at 254.40p.