Silver Bullet wins first 'significant' 4D agency contract

Digital transformation company Silver Bullet Data Services Group has been awarded its first significant 4D agency contract with German independent media agency Pilot.

Silver Bullet said the contract was part of the rollout of 4D, a next-generation contextual solution used to target and deliver deterministic insights for advertisers, across multiple geographies and languages, laying the foundation for further growth in 2022 as the use of third-party cookies continues to diminish within the advertising ecosystem.

Chief executive Ian James said: "We are delighted to be partnering with pilot and its broad client base on their journey through the 'post cookie' era.

"To have such a distinguished and scaled media organisation such as pilot to choose 4D to deliver this mission-critical transformation from third-party cookies to contextual data is an excellent endorsement of our market-leading product and strategy."

As of 0945 GMT, Silver Bullet shares were flat at 270.0p.