Silverbullet announces several engagements for '4D' platform

Digital service provider Silverbullet announced a number of recent ‘4D Context Outcomes Engine’ engagements with its flagship digital marketing product on Wednesday.

The AIM-traded firm described 4D as a contextual intelligence cloud-based platform, enabling advertisers to connect with consumers in the “post-cookie advertising era”.

It explained that Google's announcement of the third-party cookie phase out by the end of 2023 would allow advertisers to find new products, such as 4D.

The company said AXA had partnered with 4D to explore its enhanced video offering, with 4D exceeding AXA's expectations of 70% video completion rates, to 95%.

Additionally, it said the brand saw a “significant boost” in performance, increasing scale and audience reach.

Renault, meanwhile, wanted to target consumers on the features of its latest electric vehicle model, and sought to bring awareness through educational content.

Silverbullet said 4D outperformed Google DV360 contextual targeting across all metrics, seeing results including a 133% increase in click-through rates and a 51% increase in page views.

Thirdly, an unnamed “global brewing company” partnered with 4D as a part of its cookie-less testing initiative to target environments relevant to people who were preparing for ‘Dry January’, and geared towards more health- and environmentally-conscious individuals.

The company said 4D's insights helped the brand identify the type of content its audience was engaging in, meaning it gained insights into customers, helping it identify new advertising strategies and acquire audiences it had not reached before.

Next, Greene King partnered with 4D to drive footfall and traffic into physical pubs during a Football Championship event,

Silverbullet said 4D boosted performance for Greene King and drove higher quality impressions that thus “nurtured” higher engagement.

Finally, the company partnered with an unnamed “high-end global luxury fashion brand”, which wanted to drive brand awareness among new consumers.

It said that, by partnering with 4D, the company expanded scale by reaching new consumers, exceeding its expectations.

“We are delighted to have secured these project wins through our 4D technology platform, delivering business advantage and market leading outcomes for clients,” said chief executive officer Ian James.

“4D is a product designed for the post-cookie era, and an important part of Silverbullet's overall data offering.

“To work with such prestigious brands and companies to improve marketing outcomes demonstrates the long-term value that 4D brings to the advertising ecosystem.”

At 1115 GMT, shares in Silver Bullet Data Services Group were down 4.09% at 211p.