Silverbullet enters into 'significant agency contract' with Spain's Equmedia XL

Digital transformation provider Silverbullet has entered into a "further significant agency contract" with Equmedia XL in respect of its 4D product.

Silverbullet said on Monday that Equmedia, a Madrid-based independent media and marketing agency, will now use 4D as its preferred partner in relation to contextual solutions, supporting clients' migration from the utilisation of third-party cookies to first-party-driven data contextual insights and targeting.

The AIM-listed group noted that with the Equmedia contract enabling 4D to be utilised across its client base, it marked a further step in the rollout of the product across multiple geographies and languages, "laying the foundation for further growth in 2022".

Chief executive Ian James said: "Extending 4D into the Spanish market with such a scaled and established agency such as Equmedia is a further endorsement of the strength of the 4D offering. We are delighted with the traction and performance so far and look forward to scaling activities over the course of 2022 across the Equmedia client base."

As of 0840 GMT, Silver Bullet shares were down 0.41% at 231.55p.