Silverbullet wins several new contracts, renewals

Data services provider Silverbullet announced a number of new contract wins and renewals on Thursday, including two new global client contracts through its long-term partnership with Treasure Data.

The AIM-traded firm said the first contract was with a global hospitality brand to manage the integration and implementation of its chosen customer data platform.

It described the project as a “crucial phase” for the client, with Silverbullet set to inform its digital, programmatic and customer relationship management strategy, bringing the role of the customer data platform “to life”.

The second contract was with an unnamed Japanese multinational conglomerate.

It said that after a “very successful” implementation of the Treasure Data platform, the client had continued its partnership with Silverbullet, which would now focus on the use of its full range of services beyond customer data platform technical support.

At the same time, Silverbullet announced a new contract through its relationship with Salesforce, with a “leading” Swiss beverage manufacturer.

The firm said that with specialism around the ‘Pardot’ solution, its role would be to “fill the gap” between the business and the technical team, guiding the customer on best practice around the use of Pardot and end-to-end management of integrations, alongside the set-up of email templates and landing pages.

Additionally, Silverbullet announced two contract renewals - the first with a global beverage company to expand into a new territory in Mexico.

Silverbullet said its United States-based consulting team would support the organisation and all brands within its portfolio via a year-long retainer to design, develop and execute its consumer data strategy.

The second renewal was with a leading UK broadcaster, which had confirmed a new scope of work for the next phase of its “data and digital transformation”.

Silverbullet said it would provide ongoing managed services for the client, centred around technical support and strategy design across their new customer data platform.

Finally, Silverbullet announced a new contract with RSMB, the UK television audience research company, to use digital technology in more accurately measuring TV consumption.

RSMB is responsible for the survey design, methodology and quality control of the Broadcasters' Audience Research Board (BARB) panel, which delivers UK television ratings.

As well as BARB, RSMB provides measurement solutions for a range of clients including Radio Joint Audience Research (RAJAR), the Institute of Practitioners in Advertising TouchPoints, and Sky's ‘CFlight’, which is currently being expanded to include ITV and Channel 4.

With the addition of RSMB, Silverbullet said it could now support its broadcaster clients in measuring success across the entire TV landscape.

“We are delighted to have secured these contract wins and renewals,” said chief executive officer Ian James.

“We now have a very strong client base and look forward to continuing to work with them providing our leading digital transformation services and products.

“These wins highlight the recognition of Silverbullet's expertise in the data transformation space.”

At 0817 GMT, shares in Silver Bullet Data Services Group were up 2.95% at 226.5p.